What did Jesús take away from his experience?: How do you identify a target audience for your game and design a communication strategy that suits it best? Which indie pitches, challenges, events and conferences are important to attend while developing your game? And how can you attract partners? Jesús also focussed on using social networks and social media tools, with examples of the game Horizon Chase. Jesús showed us how to integrate communication/marketing of a game along with its development. Guest speaker: Jesús Fabre (M arketing & Business Consultant ) Indietopia Session 3: PR and event management Key importance of a good pitch, preferably with video.” “Don’t be a developer, be a businessman”. Highlighted the importance of marketing (and starting it ASAP). Tips possibly aimed at surviving but not necessarily thriving (e.g: copy something that works then add value). A look at some of the sad truths of struggling indie development. “To sum it up in one word: Controversial. Oscar also had advice about using social media in marketing and about deciding what games to make.” There were some insights about what he looks for in teams that apply to Game BCN, the main deficiencies he sees in teams, and the advice he gives them. “Oscar’s talk gave me a greater awareness of the way Game BCN, and similar operations elsewhere, work. “It’s a pleasure to collaborate in initiatives such as Indietopia, sharing my experience and knowledge with indie teams trying to succeed in the video game industry.” Oscar Sahun added valuable insights due to his experience with running his own studio, and as a Program Manager for GameBCN. Sometimes blending in before trying to stand out is a wise course of action. How do you stand out in comparison with your competitors? The game industry is the biggest ‘player’ within the entertainment industry but only a few well-established giants remain at the top. ![]() Guest speaker: Oscar Sahun (P rogram Manager at GameBCN) Indietopia Session 2: Setting up a studio – and surviving “It was very interesting, though it was kind of hard to hear at times, so a microphone would be great, as well as making the presentations accessible to visitors afterwards (uploading them on the website, make them private by using a code or something else).” Specifics on which funds to apply to and which events to attend.” “Exceptionally useful practical advice, especially concerning the funding of projects in The Netherlands. One of the strongest points of this talk was that Merijn included practical information about useful tools (BMC, pitch decks, etc.) and about potential sources of funding. “This was an eye-opening session because I had not really thought about the subject of looking for funding partners before. Our talks are aimed at bringing developers together and show them part of their possible future professions.”Īnd what did the audience think of this talk?: “It’s great that we can offer a bridge between students and the work field. We asked Merijn for a quote on his session: Merijn zoomed in on a concept that was submitted to an entrepreneurs challenge in Groningen. This talk focussed on getting concepts ready to be pitched to relevant partners and investors. Guest speaker: Merijn de Boer (Director at Indietopia) Indietopia Session I: Partner up & start developing Our first four sessions covered various topics, of which the following is a summary. All northern game design schools were represented: Alfa College, Hanzehogeschool, NHL Stenden and the Noorderpoort College. ![]() ![]() Students make up 70% of the audience, and companies form the other 30%. Some guests attended multiple sessions, which we truly appreciate and which we also strive for. ![]() Through social media, dedicated newsletters to members of the Noordelijke Game Industrie network, emails and word of mouth we attracted an interested audience for the sessions. This retrospective shows facts and figures about the sessions, and it includes quotes by both the guest speakers and audience, that were retrieved by a questionnaire. They also get the opportunity to show the guest speakers the project/game they’re working on and get feedback. The audience can ask questions and do some networking in an informal environment. The most important goal of our sessions is to give students and other interested parties the chance to pick up tips and tricks from game industry professionals. These seminars are part of our Accelerator program. In 2018 we organised five Indietopia Sessions with talks by professionals from the game industry.
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